Wednesday, July 25, 2007

Things That Make You Go "Hmmmmm".

My dr gave me some medicine to take for my acid reflux (What a painful reality check - isn't acid reflux something only middle aged people get? Ouch...), and it just has me wondering.

I get where the marketing people were going. I do. Combine two words into one sophisticated word conveying the positive outcome of taking this particular medicine. But I have to wonder - did ANYONE in these marketing meetings ever actually say the name out loud, even once?

My reflux medicine is called "Aciphex".

It just makes me go hmmmm....

1 comment:

Ava's Mama said...

I had an Aciphex pen once. The guys in Student Ministries had a heyday with that one! Hmmm...the effects of your .....